Panama prepares to receive the latest trends in global marketing

Between June 5-6, approximately 1,500 local and foreign professionals will take part in the second edition of EXMA –Expo Marketing 2019. Described by its organizers as “…the greatest and most influential regional-level marketing platform,” EXMA will be hosted at Panama City’s Atlapa Convention Center.

The main topic of the event will be “The Marketing Economy, According to Market Demands,” and will offer a cluster of world-class keynote figures, such as former Apple creative director Ken Segal (‘Simplicity’ as the effective power behind marketing in the future;) Pepsi-executive Diego Ruzzarin (“Foodlosophy;”) James Hardy (former director of Alibaba;) Omar Carrión (General Manager of Fidelidad, who will speak on “Mass Consumption,”) and Innovation Researcher Gabriel Alzate (“Digital Transformation.”)

Just as last year, the event is expected to attract representatives of advertising agencies, banks, insurance companies, government entities, mass-consumption firms, automobile-industry companies, and hardware businesses, among other sectors.

The sheer magnitude of the event has prompted its promotion at the regional level, especially in Colombia and Costa Rica, with the support of the Panama Tourism Authority (ATP). Regarding EXMA, ATP Marketing Manager Enrique Sánchez stated, “EXMA is an excellent platform that allows marketing-industry professionals to keep current on present market trends through renowned international experts on the subject.”

With presence in eight countries of Asia and the Americas (Colombia, Mexico, Bolivia, Ecuador, Peru, United Arab Emirates, Jordan, and Panama) EXMA is a platform that specializes in high-level upgrading for the marketing industry of the region. The event offers the latest trends and tools of great interest to over 25,000 attendees per year, one of said tools being the exchange of experiences by renowned figures of the global corporate sector.