As part of the national strategy led by the President of the Republic, José Raúl Mulino, Panama reaffirms its commitment to becoming the premier destination for congresses and conventions in the Americas. This vision, championed by PROMTUR Panamá and supported by a strong public-private partnership, underscores the strategic importance of the meetings and events industry as a key driver of economic growth and global visibility.
Salomón Shamah, General Director of PROMTUR Panamá, highlighted that Panama’s convention centers should not be viewed as standalone businesses but as powerful catalysts for economic impact. A prime example is the Panama Convention Center—a $210 million investment with an annual operating cost exceeding $5 million. This venue has the potential to transform every dollar invested into millions of dollars in national revenue, akin to success stories like CORFERIAS in Bogotá, which contributes 4.7% of that city’s GDP.
Panama’s Strategic Advantages
Panama stands out as an ideal destination for the meetings and events industry due to:
- Strategic Location: Its geographic position, at the crossroads of the Americas, allows for quick and direct connections to North and South America, Europe, and Asia through Tocumen International Airport.
- Modern Infrastructure: State-of-the-art venues like ATLAPA and the Panama Convention Center are equipped to host events of all sizes, supported by a wide range of hotel accommodations.
- Global Connectivity: With over 90 direct international destinations, Panama ensures convenient access for attendees from around the world.
- Professional Expertise: The country boasts a highly skilled network of event organizers and service providers, along with cutting-edge technology to ensure flawless event execution.
Strategies and Benefits for Event Organizers
PROMTUR Panamá is adopting a focused and results-driven approach, prioritizing prospects with clearly defined event dates and requirements. This strategy maximizes resource efficiency while delivering measurable results. Key benefits for international organizers include:
- Complimentary convention center access for events meeting specific room-night thresholds.
- Financial and logistical support for site inspections and high-impact events.
- Tailored incentives designed to meet the unique needs of each event.
By implementing these initiatives, Panama is positioning itself as a competitive, world-class destination for the global meetings and events industry, reaffirming its commitment to becoming the Hub of Congresses and Conventions of the Americas.
Want to Learn More?
For more information about incentives and support for event organizers, Meetings®Panama, the B2B platform specializing in Panama’s MICE industry, invites you to contact Patricia@MeetingsPanama.com or visit www.MeetingsPanama.com. You can also download The Panama Meetings Planner’s Guide for free here. https://meetingspanama.com/bidding-book-panama/
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